Case Studies
Jurassic Lounge - The Museum Nightclub
WHERE: Australian Museum
WHY: Festivalists devised Jurassic Lounge in collaboration with the Australian Museum to bring a new audience of 18-35-year-olds to the Museum. Blending interactive entertainment and education, the idea connected very strongly in the marketplace, becoming a benchmark for museum engagement, audience development and an oft-cited case study in the City of Sydney’s late-night economy strategy. The event won the Remix The City award at Sydney’s Music Arts & Culture Awards.
WHO: Over six seasons, Jurassic Lounge welcomed more than 100,000 visitors, of whom 80% are 18-35. Audience surveys show that 98.9% of visitors would recommend Jurassic Lounge to their friends. Many nights reached audience capacity (2000), turning Jurassic Lounge into a cultural phenomenon in Sydney.
